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‘Inn on the Pier’ Creative Design Project – Stage 1

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Working behind the scenes at our studios in Knutsford, it has been a very busy few months for the creative design team. The latest commercial project we are involved with is the refurbishment of the ‘Inn on the Pier’ pub on the Victorian Royal Pier in Aberystwyth. The project encompasses floor, ceiling, fabric, wall and wallpaper design as well as the production of paintings and pictures to complement the overall theme – there has been plenty to do!

James’ unique design work hit the spot for the client’s vision of transforming the ‘Inn on the Pier’ into the perfect pub experience with a visually intriguing backdrop. Taking the structure of the Victorian pier as a starting point, James has developed an inspired design which reflects those structural facets such as cast iron girders, rivets and supporting columns, along with the weathering affects of the sea in the form of patinas, rust and verdigris. As a contrast, the ornate features that are synonymous with the gothic revival style of the pier’s pavilion are also an intrinsic element of the overall design.

Of course, with James being an artist and illustrator, paintings and pictures are an important aspect of the design scheme. Reflecting the holiday destination that Aberystwyth is, vintage style travel posters are included in the form of framed pictures for the walls and fabric design for the seating areas. Also, imagine if famous artists had visited Aberystwyth pier? (perhaps they did) –  how would they paint it? Take a look at Van Gogh’s, Monet’s and Lowry’s interpretations of it!


Over the past few months the team have been producing the bespoke features, fixtures and fittings ready for installation and have been excited to see these creations in situ. Taking a trip to Aberystwyth last month, stage 1 of the installation (the corridor which leads into the main pub) was finally put into place..

With just a few finishing touches of stage 1 to do including new, bespoke flooring, take a look at the beginning of the transformation!